CHANEL
Staying True to Itself
Enduring theme was “Black is Beautiful”, Chanel had long figured that out. A specialist in black and ceramic pieces for years, the brand already had a following of its own fans who crave the brand’s simple black and white inspired designs. Hence, all that was left was to add a bit of a technical edge to what they already had. So, the J12 Intense Black came on the scene.
Created in partnership with watchmaking legend Audemars Piguet, this J12 with automatic three-hand AP 3125 movement combines aesthetics and function in one dark package. With a bracelet in 18-carat white gold set with 502 baguette-cut ceramic insets, an 18K white gold bezel with 48 ceramic insets in baguette-cut ceramic, 78 more insets on the side of the case and 96 more on the dial, this piece really has it all.
For those looking for something just a little less intense, there’s an animal of a different sort in the white and black J12 Haute Joaillerie. Combining diamonds and 18K white gold with deep black scratch-proof ceramic, the J12 Haute Joaillerie is the envy of any jewelry watch fan. The watch contains a dizzying 20 carats with more than 400 diamonds of the highest quality.
The J12 Diamonds and Black Ceramic timepiece underlines Chanel’s strength in combining exquisite materials. The case is made of steel and black ceramic while the bezel showcases the beautifully arranged 24 baguette-cut diamonds in addition to more diamond indices on the dial. Equipped with a high-precision quartz movement, even the cabochon and bracelet are fashioned out of black ceramic.
Not everything in Chanel is quite so dark this year. There is lots of white too as can be seen in the J12 with mother-of-pearl and white ceramic. Alternatively, there is the Première White Gold and Diamond, built with 18k white gold to dim the luster of its 3.5 carats of diamonds. In all, 589 diamonds sparkle on the case, dial and bracelet of this piece. Finally, there’s the Fil de Camélia in white or yellow gold.
The unmistakably Chanel flower-shaped piece with blossoming petals is presented in 18-carat white gold and is set with 338 diamonds for a total weight of 38 carats. With an elegant black satin strap and high precision quartz movement, the expression of femininity come through loud and clear.
The whole spectrum of catalogue of Chanel timepieces explores its stewardship in bold design. At the same time, it makes a clear statement that Chanel is indeed a force to be reckoned with when it comes to fine timepieces.
