TAG Heuer embraces individuals who soar beyond their limitsin their chosen careers. It is small wonder then that TAG Heuer’s long association with the best athletes in the world has created a distinct class on their own. After TAG Heuer Ambassador Kimi Räikönnen was crowned F1 champion in 2007, it was Lewis Hamilton’s turn in 2008.
Hamilton has always been driven but the championship has only increased his appetite for success. “I am only 24, I am not thinking that far ahead to be honest. As a racer, the finish line marks the start of the next race. I am not going into the 2009 season thinking I am world champion and everything is going to be easy. It is the start of the new season and the slate has been wiped clean.”
Hamilton was also recently photographed by world famous artist Tom Munro. Munro is considered the top fashion and celebrity photographer of his generation and Hamilton was thrilled to have worked with him. “It is always really interesting to be photographed by someone who is clearly at the top of their field. A leading photographer is as dedicated to their work as I am to racing, and you could tell that with Tom Munro.”
Yet for Hamilton, time is still on his side. As an accomplished fan of such fashions as TAG Heuer and BOSS says, “Everything in my life is about time, whether on or off the race track. On the race track we are constantly pushing to find those extra hundredths of a second per lap that over a longer period of time can mean the difference between winning and losing, there is a huge amount of effort that goes into this process. Off track, I have a lot of engineering, promotional and training activities and they are all scheduled, so I make sure that when I have time away from this I make the most of it with my family and friends.”
